Alex Hern is a San Diego-based serial entrepreneur. For over 25 years he has been building early stage ventures in the technology sector. Among the companies he has co-founded are Inktomi and Yesmail, both of which he was the director of. He also co-founded a military commercial tech firm where he the chairman of the board of directors and the chief executive officer. This company was backed by L-3 and Lockheed.
He is now at Tsunami which is a firm he co-founded that creates virtual reality and augmented reality services. He says that the computer industry is transitioning from one that is driven by the central processing unit (CPU) to one that is based on the graphical processing unit (GPU). Alex Hern says that this transition means that new software needs to be developed to take full advantage of the GPU. His company’s software is available for personal computers, tablets, and smartphones.
Alex Hern says that he spends four to five hours of each workday solely focused on one thing on his agenda that will advance his company. He says that a mistake far too many business people make is that they try to juggle multiple tasks at a time, known as multitasking. He says he has seen numerous studies that indicate the more you are trying to do at a time the worse you’re going to perform at each of them.
At Tsunami, Alex Hern is looking to incorporate machine learning and artificial intelligence into the world of AR and VR. He is also looking to use cloud-based computing in order to create artificial realities that are as close to the real thing as possible. What he won’t be adding into any of Tsunami’s services is social media as he regards it as a waste of time that distracts from real friends, family, and life.
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